Croft's Brewing Williams Lake
250-398-WINE 9463

"We work hard to give people the best possible experience, the best possible product and the best possible value." - Murray Croft

Croft's Brewing is proud to announce that we are an exclusive member of RJ Spagnol's
Craft Winemaking Academy. Membership in this group requires delivering consistently high standards of Quality and Service.

-"It felt great to be recognized by the industry, and that award has given us access to exclusive lines and limited-edition products." - Murray

Croft Brewing is a craft wine and beer making store - the wine, beer, ciders or coolers that you choose are small batches made on premises. The staff prides themselves on their high quality products and professional equipment, bringing expertise and passion for the craft to every bottle.

Customers at Crofts Brewing can come in and browse the enormous list of choices for wine, beer, coolers and ciders. Store owner Murray Croft and long-time expert staff member Torill D’Andrea offer suggestions, information and support.

The ‘home-style’ process allows the customers to be involved with this unique, fun process, including adding the yeast and then bottling, corking, labeling and shrink-topping the bottles before taking them home.

Wine options include varieties like Cabernet, Merlot, Barolo, Sauvignon Blanc, Chardonnay and Gewurztraminer: something for every palate. A batch of wine takes four to eight weeks before it’s ready to bottle, and beer takes three weeks.

Murray Croft said that one of the things that people like about their home-style process is the great savings. “Beer is just over half the cost of store-bought and wine is about a third of the price,” he stated.

“When people are faced with what variety to choose, we always ask what they normally buy. It gives us an idea of the quality, type and style of the kind of wine or beer they like, and then we talk about the various kit qualities and the length of time they take to make.

"We may not be able to duplicate a certain winery’s wine exactly, but we can come up with something comparable,” he continued.

He said that their customers say that they love the taste, the price and the whole experience. “They appreciate that it’s a nice atmosphere - warm and welcoming,” he said. “We take anyone who’s interested on a tour of the whole operation. People love to see what’s involved in making their favourite wine or beer.”

Murray bought the business in 2007, and although that was his first experience in retail, he took to it like heat to a shrink wrap on a bottle of Merlot. “I really enjoy interacting with customers and making them happy,” he explained.

He added that he enjoyed making beer and wine in his basement since 1980, and still has some of those bottles in his wine cellar at home. Some of his home-styled wines won awards. “I’ve always been interested in the process, and now I get to share that interest and that passion with others,” he said.

There’s never a dull moment at Crofts Brewing, according to Murray, who said that the whole industry is constantly growing and changing. “Wines change a lot - the varieties and the regions and the environmental influences - I learn a lot every day and that’s part of what I really like about this.”

Hours of operation:

Tuesday - Friday 9:30am - 6 pm
Saturday 9:30am - 5 pm
Monday & Sunday Closed
Evening appointments
by request.
Croft's Brewing Wines
Croft's Brewing Beers
Follow Croft's Brewing On Facebook
follow Croft's Brewing on Facebook

Croft's Brewing - Tel: 250 398 9463 Fax: 250 398 9464 955E Mackenzie Avenue S. Williams Lake, BC V2G 3X9